Educational Webinar Series: How to Measure What Matters

Date and Time

Tuesday Jul 14, 2026
9:30 AM - 10:30 AM EDT

Location

Virtual via Zoom

Fees/Admission

Free and open exclusively to members of the Chamber & ACEDC.

Contact Information

Maria Benoit
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Description

Customers rarely see one ad and immediately buy. They search, compare, read reviews, visit websites, check social media, and gather intel before making a decision.

This webinar will help local business owners understand how to measure what actually matters in the modern customer journey. We’ll explore the difference between engagement metrics and true progression metrics, how to identify stronger buying signals, and how to use data to improve marketing performance.

You’ll walk away with a clearer framework for evaluating digital advertising, website activity, customer intent, attribution, and conversion opportunities — so you can stop chasing vanity metrics and start building real sales momentum.

The goal is simple: make sure your business is visible, credible, and easy to choose when the customer needs you.

OUR SPEAKER

Will Skolochenko
VOX Media
Will Skolochenko is a digital strategist and multi award-winning content creator with nearly 30 years of experience in design, marketing, and media. His work has spanned local retail, regional broadcast media, and projects for the federal government, giving him a practical perspective on how businesses of all sizes can connect with audiences more effectively. A Vermont resident for more than 20 years, Will enjoys hiking, grilling, gardening, and spending time with his family.

This members-only webinar series is co-sponsored by the Addison County Chamber of Commerce and Addison County Economic Development Corporation. Seminars are open exclusively to members of the Chamber and the ACEDC. Guests of members will be considered based upon availability and individual non-member guests may only attend (1) one webinar per calendar year.